Stragegy Tag

Chatmine TechnologiesPosts tagged "Stragegy"

Business, Development, Featured, Marketing, Standard, Strategy, Technology

Under Armour Brand Strategy Proactively Addresses Negative Press

Mar 05, 2016

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Under Armour, widely known for their lines of athletic wear, came under fire two weeks ago during the Speed Skating events at Sochi 2014, when speed skaters blamed Under Armour's suits as the cause for slower-than-expected competition times. (link) Kevin Plank, CEO of Under Armour immediately...

Analyze and Adjust: How Pharmaceutical Companies Can Leverage Social Media

New Regulations Proposed by FDA In January of this year, the FDA released draft guidelines for how Pharmaceutical companies can interact with consumers and post content through social media. The draft asks pharmaceutical companies to submit all content published through ‘interactive media’ (e.g. Tweets) directly......

May 14, 2016
Benchmarking Consumer Interest: Learn & Adapt

Imagine this: You’re lying in bed watching the latest Mad Men, and you notice a growing pain in your chest. Instinctively, you reach for your phone to do a quick Google search, looking up symptoms. “Am I having a heart attack?” goes through your head. Relief......

Apr 22, 2016
Under Armour Brand Strategy Proactively Addresses Negative Press

Under Armour, widely known for their lines of athletic wear, came under fire two weeks ago during the Speed Skating events at Sochi 2014, when speed skaters blamed Under Armour’s suits as the cause for slower-than-expected competition times. (link) Kevin Plank, CEO of Under Armour......

Mar 05, 2016